Birth and mission

V.B.B. was born about thirty years ago through passion of its founders for pet world: nowadays this aim is the soul of the company, what pushes all of involved mens to give the best effort, by improving and by renewing theirselves continuously to introduce tasty, natural and nutritious pet food in the market.


The company headquarters and plant are located in Bettona (Perugia), a small village in the Umbrian countryside, the green heart of Italy, a land of great tradition and culture in animal feed.

Roscini’s Family

Few years after the birth, Mr. Guido Roscini bought the company and, thanks also to the previous experience in a big animal feed industry, drove it from local business up to an European one. During this growing phase, the company has never forgotten its family management and its handcraft features of all product lines.


The company presents to the market handcraft foods, made by first quality meat, fish, vegetables and cereals to be combined each other in perfect way so that to ensure the right nutritional values and the maximum satisfaction of the pets.